The Home Depot Is First To Debut Select Step™—New Type Of Ladder By Little Giant Ladder Systems
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The Home Depot Is First To Debut Select Step™ - New Type Of Ladder By Little Giant Ladder Systems
Utilizes QR Codes On Product Packaging And Ladder Labels To Promote Safety
Springville, Utah, May 31, 2011 – Today Little Giant Ladder Systems®, maker of the original articulating ladder, and The Home Depot® (NYSE: HD), the world’s largest home improvement retailer, announced the Select Step™ ladder will be available in more than 2,200 retail stores in the U.S. and Canada on June 1. Creating a new product category in the ladder industry, Select Step will feature QR, or quick response, codes on product packaging and the ladder itself to facilitate in-store product demonstrations and on-the-go safety and how-to videos.
Select Step product video and images can be viewed at: www.ladders.com.
Ladder industry research shows most people have shared the same experience—the feeling of being nervous when standing on an ordinary ladder. The Little Giant Select Step provides safety, convenience and easy-to-use patented features that virtually eliminate the nervous and uncomfortable feelings that come with climbing ordinary ladders.
Creatively designed to meet the needs of consumers and professionals, the Select Step Adaptive StepLadder™ adjusts to a 5-, 6-, 7-, or 8-foot stepladder that can easily be configured for safe use on stairs or uneven ground.
· With the new built in AirDeck™ workstation – including a magnetized utility tray and safety handrail – the ladder user will feel safe and stable, allowing them to focus on the task at hand, rather than worrying about falling.
· No matter the chosen height and configuration of the ladder, the Comfort Step provides a comfortable built-in standing platform.
· Guaranteed to be tough (extra heavy duty rated Type 1A - 300 lbs capacity), the Select Step is lightweight, stores in tight spaces for easy access, comes with Tip & Glide Wheels™ for effortless transport, and carries a lifetime warranty.
“The Home Depot is the channel leader in bringing innovative, high-quality products to its customers,” said Ryan Moss, CEO of Little Giant Ladder Systems. “We are honored The Home Depot is the first national home improvement retailer to offer the Select Step. By combining QR code technology, The Home Depot’s distribution power, and Little Giant’s industry-leading designs, together we are changing the way people feel when using ladders, while providing a safer, more productive experience.”
About Little Giant Ladder Systems:
Little Giant Ladder Systems, Inc. manufactures and distributes superior-quality climbing products to discerning homeowners and professionals throughout the world. The company’s growing family of consumer brands includes Little Giant Ladders®, Little Giant Xtreme™, SumoStance™, Lunar™, Select Step™, and MicroBurst™.
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For more information contact:
Stephen Whyte
Strategic Connections, LLC
Telephone: 801-529-3060
E-mail: Stephen@StrategiConnections.com